Itâ€™s impossible NOT to get excited about the summer Olympics, which will take place in London this year and kick off this month.Â For decades, Olympic-loving Americans have been faithfully glued to TVs and newspapers, waiting with anticipation to see who takes home the gold medal.Â This year, you can add social media as another outlet that will be overtaken by Olympic fever!
While many of the larger social media platforms have been around for previous Olympics (Twitter was founded in 2006, YouTube in 2005 and Facebook in 2004), including the Beijing Summer Games of 2008 and the Vancouver Winter Games of 2010, marketers expect that this year will be different.Â â€śJust as every new election is now called a social media election, every Olympics is now a social media Olympics,â€ť said Stanislas Magniant, a social media expert told the New York Times. â€śBut this is going to be vastly bigger in scale and magnitude.â€ťÂ In the four years since Beijing hosted the Olympics in 2008, use of social media platforms has exploded!Â Â Facebook has gone from about 100 million active users to about 900 million while Twitter has leaped from six million to about 150 million.
With the increased use of smartphones, Olympic attendees can update friends in real-time about something they have seen in a stadium, arena, court, pool or ring. Now more than ever, athletes are avid users of social media (Michael Phelps has 230,000+ followers on Twitter) and will likely be keeping fans informed in real-time about their Olympic experience with recaps and pictures.Â In the social media realm, itâ€™s obvious that the London Games will be tweeted, tagged, liked, blogged, mashed and rehashed like no Olympics before.
â€śWe are at a dawn of a new age of sharing and connecting, and London 2012 will ignite the first conversational Olympic Games, thanks to social media platforms and technology,â€ť Alex Huot, the International Olympic Committee (IOC) head of social media said.
Blog Post Navigation... Facebook Class-Action Lawsuit Settled: A Sponsored Story and When â€śLikingâ€ť Goes WrongPolitics and Social Media Post-Weiner: How It’s Effecting NYC Mayoral Candidates