This week, Facebook issued a post on their blog titled “News Feed FYI: A Window Into News Feed,” in hopes of giving users an insight into how the Facebook News Feed works and what improvements have been made.
Facebook has, once again, updated it’s algorithm to help fill our newsfeeds with the most relevant and interesting information, specifically tailored to our likes, interests and friends. They begin by giving an overview of the News Feed and stress how they want individual users to see the most important status updates by a ranking system. They add that “with so many stories, there is a good chance people would miss something they wanted to see if we displayed a continuous, unranked stream of information. Our ranking isn’t perfect, but in our tests, when we stop ranking and instead show posts in chronological order, the number of stories people read and the likes and comments they make decrease. ”
No doubt, the algorithm that Facebook uses could easily fill up pages and pages with detailed explanation. Instead, they condensed it down to a few simple examples. The News Feed algorithm responds to signals from users, including:
- How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
- The number of likes, shares and comments a post receives from the world at large and from your friends in particular
- How much you have interacted with this type of post in the past
- Whether or not you and other people across Facebook are hiding or reporting a given post
Now, on to the new changes! Facebook explained that, starting this week “organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.” But how does this apply to the ladies at the Albany marketing firm? Facebook did some testing and early data shows the new model does a better job of showing people the stories they want to see, even if they missed them the first time. “For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they’re more than a few hours old. Advertisers should note, however, that this change does not impact how paid content appears in News Feeds.”
Only time will tell how these changes effect brands. How do you think these changes will effect YOUR business?